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Saturday, October 3, 2009

Free Site Promotion - Adsense, Adwords, Keywords, and increasing Website Traffic

Without people visiting your site it will be almost impossible to earn revenue from your site. You need a steady flow of traffic to generate impressions or click-throughs which are what advertisers are paying for essentially. When you display banners or text links on your website you make money.

There are several programs you can use to achieve financial success on the internet. The most popular is Google Adsense. Google used to pay a generous rate to their active users who displayed google's ads on their pages. Now, however, with the economy in a recession Google has cut back on its spending and webmasters are left with empty wallets.

There are two solutions to this problem. You can pay companies to advertise your site which will bring you more potential customers and increase revenue. The other option is to search for high-paying keywords using Google's Keyword Search Tool. Try to look for keywords with high estimated cost so you earn more per impression (the CPM rate). Also look for targeted keywords so the ads will match the content of your site.

Also remember to increase the traffic to your website. This is can be accomplished serveral ways. Submitting to search engines and free directories can get a little redundant but if it boost website traffic even a little it's worth it. Look for directories with high page rank so you will get valuable backlinks.